Ad Blocking and What Becomes of It

Forbes.com sometimes has interesting commentary. Their entry page detects that you’re using an Ad Blocker and presents nice message asking you whitelist them and, in exchange, they’ll give you an “ad light” experience for 30 days. They even define what ad light is in exactly the terms I would use.

So far so good. That’s exactly the sort of behavior I want to engage in. I whitelisted them and gave it a go.

Holy hell! They flat out LIED to me!

Over 40 different ad trackers and beacons, animated banner ads, AND a damn pop-over ad ON TOP of the content I came to see.

There’s one less site on the Internet…

I’ve got real work to do anyway, so thank you.

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