Choices = Headaches

The fact that you have to choose between nine different ways of turning off your computer every time just on the Start menu, not to mention the choice of hitting the physical on/off button or closing the laptop lid, produces just a little bit of unhappiness every time. – Joel Spolsky. More Joel on Software: Further Thoughts on Diverse and Occasionally Related Matters That Will Prove of Interest to Software Developers, Designers, and Managers, and to Those Who, Whether by Good Fortune or Ill Luck, Work with Them in Some Capacity (p. 100). Kindle Edition.

Applying a Thinking Fast & Slow concept, I wonder if Loss Aversion plays a role here. If you have to make a choice, then you wonder if you didn’t make the best one. Therefore don’t you feel a “loss” at possibly making a bad choice? If so, it would be doubly true for computer novices who understand enough to recognize the options, but can’t evaluate them. I think this is past Microsoft Vista telling you that you’re stupid – instead they’re trying to prove it.

No wonder Vista failed in the marketplace.