Game Developer’s Radio #10 Marketing Techniques for Indie Game Developers

Title: Game Developer’s Radio #10 Marketing Techniques for Indie Game Developers (

What: Interview with Manuel Saint-Victor of Infinite Unity 3D by Joseph Burchett

Overall: Worth listening to. Very energetic. Good concept framing. The Infinite Unity 3D project has since been shutdown. Mr. Saint-Victor moved on is now CMT of Brass Monkey (

Feedback: Mr Saint-Victor needs to learn the power of silence to bracket concepts and emphasize points. Good questions from Burchett.

Rough Cut Notes:

Have a Brand – If you game fails, you won’t be tied to that brand. You can use your brand to leverage others work in a collaborative way. In the internet – the chance of someone bumping into twice is slim. Your brand will make that familiarity across the web.

Q: How do you bootstrap brand awareness?

A: People shouldn’t be nervous about showing their content. Get their character out there for people to get to know. People remember music very well. Videos are doing the best. If you put the right meta tags on it, you’ll will every time. Use Youtube. You’re competing in a thinner atmosphere because Google emphasizes pictures and videos. WordPress plugin which optimizes this. Same for sound.

Every blog that you post on is an audience that has never seen you. In order for people to pay attention to you online, you have to pay attention to them.

Q: How should you use Twitter:

A: Don’t market to game developers directly. Market to people who are going to buy your game. Go to where they are. Get to every place where people interested in your content are and participate. Don’t be fake. Know the lingo. Be useful.

When you making a social game, you’re not targeting gamers. You’re targeting friends.

Figure out if there’s an interest in your game. What is it that appeals to the person about the game? Why are they playing it? Leverage whatever part they like as a way to get other people to play the game.

Summary: Start marketing tomorrow.

  1. Interact with other people. Example: Specifically mention other people’s tools you’ve used.
  2. Get to high visibility on high visibility sites. Go where people are actually looking for your content.
  3. Setup Twitter, YouTube, etc in your company’s name. Start sharing.